What Do You Expect?

I have to say my recent move to Marquis Yachts has surpassed my expectations and I am loving every minute of it. It got me to thinking about expectations.

So many times in my career and personal life, I have run into situations where expectations were not aligned with others. I firmly believe you must ensure expectations are outlined up front in any marketing effort. That ensures a clear path of communication with all involved.

I encourage you to look at your marketing ambitions and make sure you and your team are meeting - hopefully exceeding - expectations. If not, investigate why you're falling short, then execute a plan to get back on track. If you ever need help, feel free to contact me!