Accountability is Key!

Recently, I have been working with my 18 year-old  stepdaughter on accountability. It seems she wants the freedoms that being an "adult" provides, but when it comes time to be responsible for some of those freedoms, she wants to be a teenager again.

That got me to thinking about marketing, and how some marketers out there want to be IN marketing, but are they really being held accountable for how and what they do? I've seen and worked with several agencies over the years - some have a proven process and a defined methodology behind how they help their clients. Otherssay they have a process and enjoy having fun marketing clients, but when things go bad, these types of marketers usually hide behind the idea that the client or vendor "wasn't the right fit."

I have said this before, but when choosing someone to help you market either your company, product or service, make sure you hold them accountable. Find out what they're really about. Are their processes in which they work proven, or just stolen from others or modified to look like they are their own? Like a teenager, accountability will show the true maturity of the company you're considering.