Scott Grall's posterous

Over 20 years of marketing, sales and writing experience culminating in specialties in marketing, sales, social media and web site optimization. Contact me anytime to learn more about my career passions!

Specialties
Web site development, web site optimization, web sites sales, social networking/marketing, copy writing, television commercial production, radio commercial production, project management, sales, financials.

A Good Read to Address Utilizing Social Media

I agree with many points in this article. It's essential that we are using this very powerful medium correctly. Give it a read!

http://www.clickz.com/clickz/column/1937068/2011-social-media-ftw

Accountability is Key!

Recently, I have been working with my 18 year-old  stepdaughter on accountability. It seems she wants the freedoms that being an "adult" provides, but when it comes time to be responsible for some of those freedoms, she wants to be a teenager again.

That got me to thinking about marketing, and how some marketers out there want to be IN marketing, but are they really being held accountable for how and what they do? I've seen and worked with several agencies over the years - some have a proven process and a defined methodology behind how they help their clients. Otherssay they have a process and enjoy having fun marketing clients, but when things go bad, these types of marketers usually hide behind the idea that the client or vendor "wasn't the right fit."

I have said this before, but when choosing someone to help you market either your company, product or service, make sure you hold them accountable. Find out what they're really about. Are their processes in which they work proven, or just stolen from others or modified to look like they are their own? Like a teenager, accountability will show the true maturity of the company you're considering.

Be Genuine!

I changed employers over the past few months, and have learned so very much from just being the real me. It earned me the position I hold now, specifically because I held nothing back and was true to who I am - I was genuinely me.

What triggered me to write this today was some recent events in both my new position and also my consulting business. I am incredibly passionate about the use of online media, such as websites and social media. use all of these elements wisely, and the chances for marketing and sales success is great!

I recently contacted a past client of mine who needed help with their web site and a social media plan. It turned out they were starving for help and couldn't find someone willing to help without charging thousands of dollars. Of course I am in the consulting business to make money. But, I also realize that being genuine and fair will facilitate business and relationships for the long term, allowing small businesses to work with people like me.

So I encourage everyone to be the true you and let your passions shine through. While it may not always produce huge sums of money right away, being genuine will pay off in the long run.