Scott Grall's posterous

Over 20 years of marketing, sales and writing experience culminating in specialties in marketing, sales, social media and web site optimization. Contact me anytime to learn more about my career passions!

Specialties
Web site development, web site optimization, web sites sales, social networking/marketing, copy writing, television commercial production, radio commercial production, project management, sales, financials.

You've Got Mail!

I have had the great experience to work with companies who believe in email marketing. When used correctly, this form of customer contact is very effective. Keep in mind, however, that you need to know your analytics to determine what is successful in your campaigns. 

I recently read this short piece about email marketing, and thought you'd find it helpful. Good luck!

Speaking in Code!

QR codes are big in the marketing world. The penetration in your respective market may vary, but know this...they're coming and they're effective!

In the days of smart phones and mobile applications, QR codes now allow you, the marketer, to reach clients who can make instant buying decisions wherever they are!

I found this article which explains things quite well. I'm a big fan of this technology...get to know it.

Success...How Social Media Can make You a Winner

I read the article below, and really believe it to be true when engaging customers via social media in the business world. And even better yet, I practice these ideas daily when thinking about my clients. Check it out!

Social Media Success - Secrets!

Social Media Marketing...Get in the Game!

I have been watching the trends in social media for a while now, and one of the big trends is to hire someone to do it for you. In fact, in the article below, it sounds like social media hiring is a big focus for agencies and businesses alike.

My take...seriously consider whether you want to hire an agency to manage your social media, or perhaps even a smaller firm or freelancer. All have their benefits, so listen to their pitches and choose wisely. 

 

Check out the article for yourself!

Click Here!

Try Not to 'Like' Too Much!

I thought this article was interesting in warning marketers in how they utilize Facebook to market their brands. Give it a read!

http://www.clickz.com/clickz/news/2015806/facebook-offer

Social Media and Advertising

Proud Packers Fans!

Zach_pack

Analytics basics...

I thought this was a very good summary of choosing an analytics platform for your sites...

http://searchenginewatch.com/3641761

ROI - It's Up to You!

I thought the article below had great points as to why ROI (return on investment) needs to be measured by your standards based on your business. Check it out!

http://www.clickz.com/clickz/column/1937353/ignore-industry-standards-gauge-success

 

Sometimes it's fun to have fun!

Zach_sled